Qualcomm deepens ties with major Apple rival

Qualcomm and Samsung expanded their chip partnership this week, putting Snapdragon silicon inside nearly every new device in the Galaxy lineup.

For over a decade, Samsung ran a split system, selling some flagship phones with its own Exynos processor and others with a Snapdragon chip depending on the region, according to Android Authority.

That regional divide is largely gone now, and the new deal shows how far the consolidation has traveled, reaching into watches and smart glasses for the first time.

Samsung’s chip history goes back further than most buyers realize. The original 2010 Galaxy S ran on a Samsung designed chip called Hummingbird, and the Exynos name itself did not appear until the Galaxy S2 a year later, according to Android Authority.

Exynos then spent years as the weaker half of that dual sourcing strategy, falling behind Snapdragon most visibly in 2020, when the Exynos 990 trailed on battery life and speed.

By the Galaxy S23 launch, Samsung had quietly shifted to a single global Snapdragon chip for its top phones.

Qualcomm (QCOM) supplies the processors inside most non-Apple flagship phones sold worldwide, and Samsung is its largest customer by volume.

Related: Qualcomm’s datacenter ambitions win over Goldman Sachs

Snapdragon becomes the default across the whole Galaxy lineup

The new agreement covers the Snapdragon 8 Elite Gen 5 for the Galaxy Z Fold8 and Z Fold8 Ultra, the Snapdragon Wear Elite platform for the Galaxy Watch9 and Watch Ultra2, and the Snapdragon AR1 Gen 1 for Samsung’s new smart glasses, according to a press release distributed through Qualcomm.

The Wear Elite chip stands out on its own. It marks the first time Samsung has used a Snapdragon platform to power a smartwatch.

Samsung MX Business president Won-joon Choi framed the goal as giving users a “consistent, premium Galaxy experience” across every device they own.

Samsung is betting that owning the full hardware stack, phone, watch, and glasses, running on one chip family will keep customers inside its ecosystem the way Apple keeps buyers tied to iPhone, Watch, and AirPods.

A separate, larger Samsung story broke the same day

Samsung is also in advanced talks to invest about €1 billion in French AI startup Mistral, a deal that would value Mistral near €20 billion, or roughly $22.8 billion, according to Financial Times.

That would nearly double the roughly €11.7 billion valuation Mistral secured less than a year ago. Two Samsung headlines landing on the same day, one about chips and one about equity, are not really separate stories.

Both point to the same shift. Samsung wants deeper, stickier relationships with the companies building AI, whether that means supplying memory chips to an AI lab or letting Qualcomm’s silicon carry Samsung’s own AI features.

Related: Samsung cuts jobs as it shifts U.S. headquarters

A Mistral stake would also hand Samsung a customer relationship in high bandwidth memory, a segment where rival SK Hynix has moved faster in recent quarters.

Samsung currently leans on Google’s Gemini for Galaxy AI, so a stake in a foundation model lab would make it an investor, not just a customer.

The market’s reaction says more than the announcements did

Qualcomm (QCOM) shares rose about 1.3% to $175.70 on the news. Samsung’s Seoul listed shares gained a modest 0.6% to 260,500 won.

That muted reaction is worth noting. Investors appear to be treating the Mistral talks as unconfirmed and the chip deal as an expected renewal rather than new information.

More Qualcomm:

• Qualcomm’s datacenter ambitions win over Goldman Sachs
• Qualcomm eyes $10 billion AI shortcut as smartphone growth slows
• Qualcomm CEO plans to kill app store with AI

The bigger pattern is fewer chip platforms, not more

Qualcomm’s expanded Samsung deal fits a wider trend across consumer hardware. Companies with the resources to design their own silicon, Apple among them, increasingly do, leaving Qualcomm to compete by making itself indispensable to everyone else.

Samsung choosing one chip family across phones, watches, and glasses is that same logic playing out from the buyer’s side instead of the seller’s.

The regional Exynos versus Snapdragon split that once defined the Galaxy S series is fading into a footnote.

What is replacing it is a smartphone industry where the real competition sits between entire hardware and AI ecosystems, not between chip variants inside one phone line.

That shift also raises the stakes for Samsung’s own Exynos chip, since every device shipping with Snapdragon is one less proof point for it.

Samsung’s next earnings report, due July 30, will be the first real test of whether either bet shows up in the numbers.

Related: Qualcomm’s massive AI expansion already has 2 Mag 7 giants on board